CLIVE CHRISTIAN UNVEIL POP-UPS AT SELFRIDGES LONDON

To celebrate the launch of “L Red Tea Vetiver”, Clive Christian partnered with Selfridges to create two exclusive pop-up experiences at the Oxford Street store, offering fragrance lovers the first opportunity to explore this bold new scent in an immersive setting. The first pop-up, located within Selfridge’s Beauty Hall, transported visitors into the world of the Clive Christian inspired café, “Clively’s”. The second pop-up, a fully functional café on wheels located outside the Duke Street entrance, served freshly brewed Rooibos Tea and artisan Custard Cream biscuits, alongside free perfume samples of L Red Tea Vetiver. Both pop-ups ran from the 13th to the 26th of February, making this an unmissable destination for fragrance aficionados.